Tag Archives: Saab Ads

SAAB 900 and “Witches Hats”

This is another TV commercial for SAAB 900 from Magnum Opus Melbourne Advertising agency, from 1993. The main creative behind these commercials was Robert Imhoff. In the late 1970ʼs Robert was approached by agencies and/or their clients to light TV commnercial productions in a similar manner to his stills.  During the boom-period of the 1980ʼs & 1990ʼs Robert was fortunate to
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F1 Legend Keke Rosberg Promoted Saab 900 Turbo

From 1978 to 2003, Finnish company Valmet Automotive made over 444.000 Saab 900 cars. For a country with such a small population (Finland) there’s obviously something very special in the Finnish air which them allowed to make such good cars and have great motorists like: Kimi Raikkonen, Mika Hakkinen, Ari Vatanen, Mika Salo, Keke Rosberg (Keijo Erik Rosberg) and
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Saab 96 – Five-upmanship!

Here’s a very interesting print ad for good old Saab 96. This Saab Advertisement was published back in March, 1966 the British automotive magazine “Motor Sport Magazine“. “MotorSport” magazine has been published for 91 years and all the while accompanied by a sports cars and racing. Within the content of this magazine often was the Saab with
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Saab. A car that reads the road.

Here’s an interesting and rarely seen advertisements for Saab XWD System (Haldex Generation 4) from printed media. This Ad “A car that reads the road. What a novel idea.” has been advertised by Saab USA in 2009, in National Geographic, Wired, Runner’s World, Princeton Alumni Weekly, Bicycling, etc. And, in the commercial says: “Most all-wheel drive systems are designed to react
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Personal project: SAAB 9-5 TV commercial

Apart from the official advertising, a Saab fans have made their own. So, for example, the Youtube user Safriuke made his own TV commercial dedicated to hid Saab 9-5 (like this and this)! Of course, it is not a professional TV production,  but this Saaber has managed to make quite a cute fan video, with a few “special”
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Saab 9-5 “Head To Head”

This is great Saab ad “Head to Head” Directed by Rob Cohen. Plot: A Saab 9-5 plays “chicken” with a CG plane on a desert runway in this spot from director Rob Cohen for Low Lintas & Partners. The Jet is fully animated and integrated into a desert setting that was filmed on location, with the added effects of
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Saab 9-5 Turbulence

Saab 9-5 Turbulence The TV Commercial titled TURBULENCE was done by The Martin Agency advertising agency for  Saab in United States. It was released in the March 1999 for U.S. market. Advertising reflects the Aero heritage of the brand Saab; drama, turbulence, security…