Tag Archives: Lowe New York

Explosive commercial for Saab 9-3

In 2007, Commercial and feature VFX supervisor Kevin Rafferty from The Orphanage and director Joseph Kahn with HSI Productions teamed up with Lowe New York to create an “explosive” spot to introduce the new 2008 Saab 9-3 sedan. Then, The 30 second commercial spot achieved great success. The spot highlights the rebirth of the Saab 9-3
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“Born From Jets” Creative Advertising Campaign

Over the past decade the New York agency Lowe New York have made a large numbers of successful marketing campaigns for Saab cars. One of the interesting Lowe campaign was led by Simon Bowden – and the name of the campaign was “Born From Jets Dealership Campaign“. Challenge was to bring “Born from jets” campaign into dealership
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