Tag Archives: Golf

PGA PRO golfer Johnson Wagner used to sleep in his 1987 Saab to play Bethpage Black

Pro Golfer Johnson Wagner  (78th FEDEXCUP RANK) used to sleep in his 1987 Saab 900 for the opportunity to play Bethpage’s Black Course. The “small car” – SAAB 900 wasn’t exactly a comfortable fit for his 6-foot-3 frame, but the sacrifice was worthwhile. Wagner was still an amateur when he won the 2001 Met Open at Bethpage Black. He
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SAAB & Golf

Golf seems to be one of the main sponsorship opportunities for luxury brands, and especially automakers, to connect with affluent consumers. Sponsorships are a good opportunity for luxury marketers to align with an audience of affluent consumers who have the same interests as the brand. Golf as a sport and as Saab with a specific image of
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