Tag Archives: business

Who killed Saab Automobile?

An obitury of an automotive icon… This report, by Dr Matthias Holweg of Cambridge Judge Business School and proffesor Nick Oliver of the University of Edinburgh Business School, examines the 62-year history of Saab Automobile from its creation in the 1940s to its bankruptcy on 19 December 2011. Study tries to answer the questions: who is responsible for
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