Tag Archives: bioethanol

Saab 9-5 BioPower Concept by Rinspeed

Swiss dreamer Frank M. Rinderknecht has many wild ideas for the car industry’s future, as demonstrated by the wacky and unusual concept cars developed by his company, Rinspeed. One of his ideas was Saab 9-5 BioPower Concept by Rinspeed. Why BioPower? Saab BioPower was a bright innovation. Fill up with renewable bioethanol and you’ll get even
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“Release Me” – Saab Release The Power of Nature

2007 Saab company has performed a very good and effective international promotional campaign for the eco-friendly BioPower, featuring a powerful combination of cinematography and soundtrack from Swedish group “Oh Laura“. Music was written especially for this campaign, capturing the fragility and softness of nature to counteract the hard steel of car. The Saab TV ad, filmed in muted
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Plácido Domingo drove the Saab 9-5 BioPower

Back in 2007, the company SAAB hired the world’s renowned tenor Plácido Domingo in promotion and to support driving solutions based on bioethanol, one of the world’s most exciting and effective ‘green fuels‘. Placido Domingo, with the help of the Environmental Ministry of Spain, has used a Saab 9-5 BioPower for his daily activities, thus contributing to obtain
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