“Saab vs.” Advertising campaign launched in 1999. Was one of the more interesting promotional campaign from the automotive industry, one successful, all in the spirit of the unusual SAAB brand.
The campaign worked Martin Agency and its creative director Kerry Feuerman said that for a year and a half doing research on brands before they started working on commercials.
It was the first global campaign of the company, and the first that has enabled the promotion of different models and their opportunities in different markets, but has done so everywhere was thematically consistent and coherent.
As part of this campaign created a number of creative for TV, print, outdoor and Web ads that used “Saab vs.” Theme. Below, see the interesting print of creativity: