SAAB Concepts · ·

Saab 9-3 From the Future

Future Saab 9-3

This project “SAAB NEW RANGE STRATEGY is the result of four months of work of the French team of students, realised at Institut Supérieur de Design Valenciennes.

The project dates from 2013 and was presented in early 2014. The philosophy was to present a brand strategy (branding) for Saab to restart studying the market, customers and of course highlighting the tradition of Saab design.

Saab 9-3 from the Future

Saab 9-3 from the Future

Of course, this was their vision of the future SAAB. The project was realised by a team composed of Benoît Viguier, Jérémy Floc’h (both in fifth year), Jean-Pierre Hu, fifth year digital designer, David Ribeiro, Third year digital designer, Antoine Vandekerckhove and Pierre-Hugues Vallin, both in third year of design studies.

Saab 9-3 in beautiful visualisation

Saab 9-3 in beautiful visualisation

The project involved the development of a portfolio of three models: the core target with the “9-3“, an SUV called “9X” and a chic city car called “9-1“.

Saab Strategy

After the final act of Saab history, their project concisted to offer to Saab a new strategy and continue its history for some years. Unfortunately, the Saab car brand does not exist anymore, but there is NEVS who tried to follow the tradition of SAAB.

Their goal concist to first continue in the Saab Sedan tradition, creating the future Saab 9-3, keeping the brand legacy from the Saab 900 atypical style, to seduce again the traditional Saab customers. As you can see, in terms of design, this project is very similar to the Jason Castriota sketches. In terms of design – similar, but not the same…

Saab heritage in future Saab 9-3

Saab heritage in future Saab 9-3

The legacy of the Saab 900 with codes and contemporary automotive design but maintaining a strong identity – a magnificent job, a beautiful interpretation of Saab design, thank you for this beautiful project to study a hypothetical future Saab, but there is still a “but“?

Saab 9-3 on the streets of Paris

Saab 9-3 on the streets of Paris

Saab 9-3 proportions

Saab 9-3 proportions

Saab Redesign Process

Saab Redesign Process

Redesigned Saab 9-3

Redesigned Saab 9-3

Saab 9-3 headlight footprint

Saab 9-3 headlights footprint

Saab 9-3 interior

Saab 9-3 interior

Saab 9-3 from the Future

Saab 9-3 from the Future

One thought on “Saab 9-3 From the Future

  1. DanielB

    IF Nevs would release this as à Nevs 9-3 I’d buy it in à second! Regardless of the four letters being NEVS instead of SAAB.
    IMHO: Nevs all you have to do is copy and paste!

    Reply

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