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Orio Awarded for Innovative Advertising Campaign

Orio AB

ORIO company, sole distributor of Saab Original Parts,  compete in the category of best automotive campaign.  Orio has this time been nominated in two categories. Most Innovative Content Solutions and Automotive for its campaign “How a car ad became a viral brand campaign“.

Ceremony was held last night in London, and Orio got the gold award for Most Innovative Content Solution and the bronze award in Automotive from Pearl Awards 2016, hosted by Content Council.

"Stay Original" Orio AB

“Stay Original” Advertising Campaign by Orio AB

On Novenber 16 The Pearl Awards gala was held at Essex House in New York City. The gold awards for Most Innovative Content Solution went to Orio for the “How a car ad became a viral brand” campaign. Also known as Stay Original – “Saab 9-5: you will regret buying it”. Orio also took home the bronze awards for “Best Automotive”.

Most Innovative Content Solutions and Automotive for its campaign How a car ad became a viral brand campaign“. If you haven’t seen it yet, check it out now:

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