Category Archives: SAAB Advertising

Saabs Commercial and Advertising Campaign

Saab Calendar 2017 by Saab Car Museum

Saab Car Museum in Trollhättan (Sweden) owns Instagram account in which each day gives us the daily life in and around the museum. On the occasion of the Christmas holidays and the arrival of the New Year, the Saab Car Museum organizes special action on their Instagram account – Saab Calendar. They yesterday start their christmas calendar. They will publish
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Orio Awarded for Innovative Advertising Campaign

ORIO company, sole distributor of Saab Original Parts,  compete in the category of best automotive campaign.  Orio has this time been nominated in two categories. Most Innovative Content Solutions and Automotive for its campaign “How a car ad became a viral brand campaign“. Ceremony was held last night in London, and Orio got the gold
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“What Do You See?” – SAAB TV Commercial

This is a brilliantly shot commercial for Dave Towell Saab, ex-Saab dealership from Ohio. This simple but very effective TV commercial for Dave Towell Saab defies the conventions of what you expect from a local car dealer. Founded in 1912, Dave Towell are the oldest Cadillac dealer in the state of Ohio and one of the
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Funny TV Commercial: Bears Also Love Saab

Here’s another funny TV commercial for Saab cars. In a number of commercials for Saab cars wildlife and nature have a key role. I’ll remind you to advertisements such as “Saab 9-5 Saves Puppy” or “Scream” (for Bridgestone). In this, some older commercial for Saab 900, a major role has – bear. This funny TV commercial was
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“The Super Swedes”: SAAB, Björn Borg and Stig Blomqvist

In 1980, Saab made a promotional film “The Super Swedes” with tennis star Björn Borg and rally champion Stig Blomqvist. In this promo film Björn Borg teaches Stig Blomqvist tennis, and Blomqvist instructs Borg in the secrets of rally driving. Björn admitted afterwards that it was for him one of the most stressful experiences. Although, Borghas
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Saab Chillout Album vol. 1 – Music Mix for your Car

Like all premium manufacturers, as part of car-lifestyle promotion, and the Saab Automobile once presented their musical mix. You probably have not heard of this album, but 2002 Saab company in cooperation with the music-publishing house EVEMA AB has issued a special music compilation Saab Chillout Album ‎(CD, Comp, Promo). It was a promotional musical compilation of electronic music,
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The SAAB-Scania Clock – The Challenge of Time

It is a pity such as advertisements for SAAB cars in the future we will be able to see.This is a fantastic advertising, in fact the whole project (not just advertising) was presented yesterday in order to promote a new generation of Scania trucks. With 125 years of experience, Scania knows the value of time – and
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Unofficial “Saab Performance Team” in Action

Saab fans have probably heard of the famous Saab Performance team. Once, it was a Saab factory team – a team of professional drivers performed a variety of driving attractions and exhibitions, presenting at the same time performance of (stock) Saab cars. Over time, this team has grown into a separate company DynaTech Performance Team. This team now performs
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Reimagining SAAB

Very interesting Saab video… In fact, this is obviously a student project in the field of advertising, branding and video editing. As you can see,  thi video connects Saab’s heritage and potential future of Saab (Saab 9-3e – Saab 93e), now it is the future that brings NEVS. This amateurish video is made up of various promo materials, but it is very
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SAAB 900 and “Witches Hats”

This is another TV commercial for SAAB 900 from Magnum Opus Melbourne Advertising agency, from 1993. The main creative behind these commercials was Robert Imhoff. In the late 1970ʼs Robert was approached by agencies and/or their clients to light TV commnercial productions in a similar manner to his stills.  During the boom-period of the 1980ʼs & 1990ʼs Robert was fortunate to
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Saab “Infinite Drive”

Creative director, Writer Tom Eriksen / Digital creative from Stockholm, then in Lowe Tesch AB agency /  stands behind one of the best digital advertising campaigns for Saab cars. It was a special product website which was awarded with several Creative Awards. FWA, whose mission is t is to showcase cutting edge creativity, regardless of the medium or technology used, praised this creative solution. FWA:
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F1 Legend Keke Rosberg Promoted Saab 900 Turbo

From 1978 to 2003, Finnish company Valmet Automotive made over 444.000 Saab 900 cars. For a country with such a small population (Finland) there’s obviously something very special in the Finnish air which them allowed to make such good cars and have great motorists like: Kimi Raikkonen, Mika Hakkinen, Ari Vatanen, Mika Salo, Keke Rosberg (Keijo Erik Rosberg) and
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Saab 96 – Five-upmanship!

Here’s a very interesting print ad for good old Saab 96. This Saab Advertisement was published back in March, 1966 the British automotive magazine “Motor Sport Magazine“. “MotorSport” magazine has been published for 91 years and all the while accompanied by a sports cars and racing. Within the content of this magazine often was the Saab with
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Explosive commercial for Saab 9-3

In 2007, Commercial and feature VFX supervisor Kevin Rafferty from The Orphanage and director Joseph Kahn with HSI Productions teamed up with Lowe New York to create an “explosive” spot to introduce the new 2008 Saab 9-3 sedan. Then, The 30 second commercial spot achieved great success. The spot highlights the rebirth of the Saab 9-3
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Saab in Sexy video Ad for Jetex Exhaust

Jetex are probably the U.K’s leading supplier of universal exhaust parts for road, race or rally use. And this is Sexy video commercial, and This is video advertising that has made local representative of Jetex Exhaust in Hong Kong. And, in this advertisement, in addition to hot model appears Saab Convertible as a demo vehicle :